German Music Industry

Markus Jahnel, COO of Adam Hall started out working for the company when he was 15 years old. After 30 years working closely with David Kirby he is now a partner since 2013 overseeing the day to day operations of the business. Markus talks about the early days of product development at Adam Hall...
David Kirby, originally from England, started out as a professional musician touring in Germany in the mid 70’s. Playing bass, he also took charge of fixing and upgrading the equipment as well as managing the band. After five years of touring the band broke up and David partnered with Adam Hall in...
Alexander Pietschmann is CEO of Adam Hall. His dad, a professional musician works for Adam Hall as a salesman. Alex joined the company in 2006 after studying law and business. During his student years he had organized parties and opened a music club in Frankfurt. Building on this background he took...
Siggi Jäger is a founder of Human Base. He specializes in hand crafting bass guitars. Sigge started making instruments in the mid 1980’s at Hoyer Guitars in Tennenlohe near Erlangen, Bavaria. There he specialized in making basses for the company and finished his apprenticeship with the master...
Norbert Abel formed the Abel Hammer Company (Helmut Abel GmbH) in 1982 along with his father, to manufacture piano hammerheads, shanks and flanges for the piano industry.  Over the years, they have created many interesting products such as chemical free felt and high quality hammerheads for both...
Joerg Hermsen began his passion for music playing classical guitar in grade school.  He later picked up the bass and realized he wanted to have a career in music.  While in college he started an internship in the manufacturing side of the music business and Joerg was hooked!  He later joined TEAC...
Marcus Spangler cut his teeth in the furniture business, working with his hands, seeing products to completion and adding his own ideas to the design and function of each piece.  When he was hired by HP Wilfer to work at Warwick, Marcus found many of those same skills came in handy.  As a product...
Florence Wilfer was born in France and was working for a musical distribution company when she met HP Wilfer, her future husband.  The two have been working together at HP's Warwick Company since getting married in 1991.  Florence has been critical in the operations, marketing and book keeping side...
Prof. Dr. Jörg Sennheiser grew up in the music business and proudly followed in his father’s footsteps in leading the engineering of the company his father, Fritz, formed back in 1945.  Sennheiser Electronics has been an industry leader with a string of innovative products and advances in the field...
Hartmut Willms is the President of Piano Willms, a firm established by his grandfather and his two brothers back in 1912.  Hartmut’s grandfather enjoyed building pianos and created the Willms brand of instruments as well as manufactured other brands over the years.  After World War II, Hartmut’s...

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