Full Interview

John Pedersen, the founder of Pedersen's Band & Orchestra in Burbank, California, began his career with a small instrument repair shop.  The store, which began in the early 1970s, continued to grow even during the 17 years he spent working for the Los Angeles Unified School District repairing...
Nedra Pedersen grew up playing French horn and studying all areas of music.  She landed a job in the publishing side of Disney and worked with Hal Leonard on several projects including The Little Mermaid and Beauty and the Beast.  In the year 2000, she began working full time with her husband in...
Ray Scherr was hired by Wayne Mitchell, the founder of Guitar Center, to help strengthen and develop the small store.  Ray added the culture and helped drive the growth of the company from the one location to the largest music store chain in the world.  His passion for the music industry began when...
Michael Sagun, while attending the University of Portland,  began working for a couple of local music stores.  He worked as a part time shipping clerk at Barker Lynns Sheet Music Service of Portland, which he would later purchase and run until his retirement from the industry several decades later...
Arthur Lee Williams was only five years old when his uncle brought over a harmonica for him as a gift.  Arthur took to the harmonica right away and made his career playing it and singing the blues.  While recording with Sonny Boy Williamson, Arthur learned to create new sounds as Sonny Boy did and...
Petra Woodfull-Harris recalls taking lessons on the recorder at the age of six, followed by the piano three years later.  She enjoyed the idea of improving her skills and of expressing herself through music, which is a driving force in her passion today.  As the sales and marketing manager for...
David Kirby, originally from England, started out as a professional musician touring in Germany in the mid 70’s. Playing bass, he also took charge of fixing and upgrading the equipment as well as managing the band. After five years of touring the band broke up and David partnered with Adam Hall in...
Alexander Pietschmann is CEO of Adam Hall. His dad, a professional musician works for Adam Hall as a salesman. Alex joined the company in 2006 after studying law and business. During his student years he had organized parties and opened a music club in Frankfurt. Building on this background he took...
Siggi Jäger is a founder of Human Base. He specializes in hand crafting bass guitars. Sigge started making instruments in the mid 1980’s at Hoyer Guitars in Tennenlohe near Erlangen, Bavaria. There he specialized in making basses for the company and finished his apprenticeship with the master...
Markus Jahnel, COO of Adam Hall started out working for the company when he was 15 years old. After 30 years working closely with David Kirby he is now a partner since 2013 overseeing the day to day operations of the business. Markus talks about the early days of product development at Adam Hall...

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