Sweetwater Sound
Abraham Wechter grew up listening to Yiddish music and took both piano and violin lessons as a kid. He used to sneak a transistor radio under his pillow at night and listen to underground rock radio stations. His passion for building guitars came about when he was in a music store and looked into...
Phil Rich remembers sitting on the couch with his mother, who was a nurse during the day and a songwriter in her spare time, as she wrote songs. His band directed the music at their church and as a result, he always had the passion for playing music. He played guitar at an early age and into high...
Scott Emmerman began taking guitar lessons in his hometown of Chicago when he was five years old. As a musician he toured and recorded with different bands and landed some great gigs, including, ironically enough, as a Boss demo artist at the 1979 NAMM show! He later was hired by Roland as a sales...
Chuck Surack is the founder and president of Sweetwater Sound, one of the landmark companies within the music products industry. He formed the company in 1979 and worked hard to gather the brands his customers wanted and to provide the care and service he himself would want. Chuck has supported...
Mitch Gallagher grew up in a musical family. His mother and her sisters sang three-part harmony for dance bands, encouraging all of the children in the family to get involved with music. Mitch followed his love of music throughout college and into a salesman job for the Sweetwater Sound retail...