Introducing the California International Trade Center

CITC is a business consulting and educational organization, operated through the California Community College system. They are dedicated to promoting business expansion through the use of global eCommerce sales, as well as helping to build a workforce with expertise in global eCommerce. Staffed by a group of eCommerce and SMB experts, their mission to assist California-based businesses enter the global eCommerce market.

The continued and growing success of small businesses hinges on increasing international sales, and the CITC provides a number of resources that can benefit NAMM members. Their resources include expert information on global eCommerce, through blogs and prerecorded webinars written and delivered by their industry experts. These free tools are accessible on their website, and are open to all businesses regardless of location.

Recorded webinars include:

  • Intro to Ecommerce
    • A review of the various e-commerce sales models to prepare your product and company for expansion into global Ecommerce markets.
  • Going Global with Amazon
    • The basics of Amazon, including sales, fulfillment, content, marketing and analytics of Amazon, along with a review of the Amazon companies worldwide.
  • Cross-border Digital Marketing
    • A review of the various types of content and best practices for Ecommerce sales, and how to globalize your content.

In addition, CITC presents live webinars on a regular basis. NAMM will be announcing these live webinars through our regular email correspondence. 

Upcoming webinar topics include:

  • Shipping from Manufacturer Direct to The End User Worldwide – April 29
    • Developing new and hard-to-reach markets
    • New fulfillment models that allow manufacturers to sell to and ship to the end user
  • Top eCommerce Sites and Countries Worldwide – May 27
    • What countries have the most advanced eCommerce markets?
    • What are the top eCommerce sites in those countries?
  • How Do Value Added Taxes Work
    • What is the affect of a VAT on your sales price?
    • A look at different payment models

Furthermore, a targeted, podcast-style online series entitled Conversations Form The Field will discuss the latest updates from a number of key markets:

Brazil - April 16

Latin America - April 23

Africa – August 20

Japan - TBD

Middle East - TBD

China – TBD

For up to date information, visit the CITC website: cainternationaltrade.org.