The days of young artists producing their music in a professional recording studio and submitting demos to record labels are quickly becoming a thing of the past. Today, free music software on computers and mobile devices is often the recording platform used to create and promote music directly on YouTube, Reverb Nation, Broadjam and other internet destinations. This shift in the industry means software developers are challenged to provide an intuitive creative experience for people with little or no training in audio engineering or studio production. This developer-focused session will discuss the best practices for designing software that caters to the self-taught producer, while maintaining a high standard of excellence for your brand.