We all have slow weeks (and months) from time to time, but sitting back and hoping things get better is not a viable plan. More often than not, each year’s “make it or break it” is determined by what you do during the tough months. Join industry veterans Bob Popyk, Music Trades Magazine columnist, and Alan Friedman, a partner at Friedman, Kannenberg & Co., to discover creative and inventive ways to keep your costs down and profits up during the slow periods. Don’t just wait for your luck to improve. Find out how to drive store traffic and sales when times get tough.