New changes to Facebook are and have been impacting your audience reach and engagement, yet there’s no instruction manual to help you navigate these waters. In this special session for music retailers, brands and musicians, Dan Shinder, founder and CEO of Drum Talk TV, shows how to make the most of your Facebook presence. Shinder has grown Drum Talk TV’s Facebook page to more than 1 million active followers organically, with no paid or boosted ads. Here, he reveals his best tips to get maximum reach and engagement, even—and especially—in lieu of these changes. He also explores changes to Instagram and how to get better results on the platform.