Want to bring new excitement and momentum to your lesson program? How about boost sign-ups and retention in the summer months? Look no further than Blues Camp. Find out how to get started with Fernando Jones, founder of Blues Kids of America and Blues Camp, Blues Ensemble director at Columbia College Chicago and international recording artist. Jones will cover how to market and brand your camp, establish partnerships with local thematic venues, organize ensembles by skill set, choose age-appropriate song selections, design curriculum, create certificates and host events to generate buzz leading up to the final showcase.