Technology has made it possible for online retail to offer a customer experience that rivals the in-store experience. Are you prepared? Do you have a website and online presence that’s worthy of your brand? The good news is there are new, low-cost and even free tools that make it possible for every retailer to compete successfully—the only barrier to entry is some hard work. And in this insightful session, Peter Malick, marketing expert and founder of Inbound AV, will reveal what you need to do—and not do—to be competitive. He’ll also walk through a case study profiling the best practices in independent music retail. Don’t miss an opportunity to level up your online marketing!