Customers often check online review sites, such as Google, Yelp and Facebook, before they even get to your website. Does your online reputation encourage customers to consider your business or scare them away? In this session, directory listing expert Paul Farmer of Starfish SEO and Jack Monson of Social Joey will share new ideas and tips to help you better manage your online reputation. They’ll look at how to handle negative reviews and angry customers, how Siri and Alexa use reputation management tools to make local business recommendations, and why small businesses sometimes outperform big-name brands with hyper-local listings. A session for intermediate and beginning users.