Music retailers and web designers alike can get caught up in the look and functionality of a store’s website, forgetting that every decision made needs to be supported by an underlying business strategy. In this hard-hitting session, Michelle Schulp, website developer and lead designer for Inbound Audio Video, will help you identify your website’s primary call to action and create online experiences that support that goal. Discover how seemingly minor web design choices have a huge impact on how people interact with and understand your website—and how that can affect your company’s bottom line.