NAMM welcomed global business expert Marcus Sheridan for a special online education series on sales and marketing in the time of COVID-19. The second part, “Timeless Marketing,” was held April 17 and looked at how to build a marketing plan for your business that stands the test of time and helps you become the voice of trust among your customers and in the community.

Sheridan is an internationally acclaimed business expert and named 1 of 20 “Speakers You Don’t Want to Miss” by Forbes magazine. He’s also the host of previous NAMM U Breakfast Sessions and, most recently, the NAMM Retail Innovation Summit. He became known for using the 2008 recession to be the catalyst for building his failing company into one of the largest swimming pool builders and manufacturers in the world.

Check out the video this live online session now.

Also, watch Parts 1 and 3 in the series:

Part 1: The Virtual Business

Part 3: Timeless Selling