The digital consumer has changed business as we know it. What does this mean to the music products industry? How can your business keep up, and even lead, in this new reality?

Following his standing-room-only session at The NAMM Show, international marketing thought leader Marcus Sheridan returned to 2018 Summer NAMM for a NAMM U Breakfast Session. This time, Sheridan revealed proven steps for turning a traditional organization into a powerhouse for this age of online marketing, e-commerce and disruptive technologies.

Using examples from inside and outside the industry, he showed how real companies, just like yours, are not only embracing the digital age but also dominating their industries. Find out how to create a digital culture throughout all levels of your company that builds your brand, your business and, most of all, your bottom line.