In today’s digital age, with people’s attention spans ever-so shrinking, making an impact and capturing potential fans’ attention in an effective and efficient way is a must. This panel, moderated by music industry thought leader Ari Herstand, will explore how to create a compelling story and get media attention to have your music reviewed and featured. It will also look at new ways to build an effective release strategy, along with bases you need to cover to ensure a lasting career in the music industry. Herstand is an acclaimed singer-songwriter, music industry blogger, actor and the author of “How to Make It in the New Music Business.”