Want to expand your customer base? Then start by getting outside the four walls of your store. In this session, Shawna Wingerberg of Antonio Violins and Brandon Voorhees of Buddy Roger’s Music will reveal how to host offsite events that can grow your business and standing in the community. They’ll share proven ideas and examples for events at non-traditional venues with non-traditional partners—events that tap into new markets and customers. Discover how to become the community hero. Go where your new customers are!