In just three years, Third Rock Music Center has gone from retail startup to indie retail powerhouse. The secret to its growth? Hosting unique, traffic-generating and sales-driving events that build customer loyalty and create a community gathering place. In this session, Tony Colwell, sales manager at Third Rock Music Center, will share the keys to hosting successful retail events, covering everything from effectively differentiating your events to promoting them. He’ll also show proven examples of store events that are both sales- and non-sales oriented. Find out how to take your events to the next level today!