Instrumental Music Center has won Music & Sound Retailer magazine’s Best Customer Service and Best Sales Staff awards, among others. Here, company owners Michael and Leslie Faltin will show how their staff consistently delivers an outstanding “tailored” experience to every customer, every time. In this high-energy half-hour, they’ll discuss the changing landscape of the modern retail environment and specifics of what today’s brick-and-mortars must do to capture consumers’ attention. Be prepared to take notes. You’ll get tons of easy-to-implement ideas to create an outstanding experience for your customers—the kind that brings them back time and time again!