You want to improve your website but don’t know where to start. Or, maybe your website is working for you, but you want to take it to the next level—and get higher rankings on Google. If this sounds familiar, you’ll want to be at this powerful education track, which is tailor-made for any music retailer looking to upgrade his or her online presence. Session host Liz Jostes, owner of Eli | Rose, has trained and consulted in industries ranging from retail to education to real estate. She’ll cover the latest website and e-commerce best practices—including layout, design, functionality and mobile—drawing from successful examples both inside and outside of the industry. She’ll also explain the basics of search engine optimization (SEO) and look at how to improve your SEO and Google ranking. Most of all, she’ll cover this from the perspective of a small business with limited time and resources.