If your music store or brand isn’t podcasting, you’re probably leaving money on the table. More than 51 percent of people in the United States (144 million) have listened to podcasts, and 45 percent of monthly podcast listeners have a household income of at least $75K. And in this session, David Hooper of Big Podcast will help you get started with your own podcasts. He’ll show you how to podcast using equipment you already own, create podcast episodes to attract your ideal customers, and promote your music business and boost revenue for far less than traditional advertising.