Want an insider’s look at the state of social media and how to make it work for you? In this session, Brian Bauer, marketing strategist and president of Bauer Entertainment Marketing, will share key insights on effective social media content and ways to leverage each platform. He’ll explore which channels are the fastest-growing and most beneficial to you and your business. He’ll also look at common pitfalls, optimizing for search, paid advertising and more. Bauer has helped grow 100-plus music industry clients, including Kanye West, Arcade Fire, Universal Music Group, Music Business Association, Morris Light & Sound, Country Thunder and Red Bull.