Dig into content-creation ideas to build your brand, grow your sales and improve relationships with customers and artists. This how-to session will be chock-full of best practices for production; strategies for such emerging platforms as Club House and TikTok; and tips for maximizing YouTube, Facebook and Instagram content. Marketing and artist relations executive Katharine Richardson will lead the discussion and be joined by Christie Carter, NAMM board member and co-owner of Carter Vintage Guitars; Walter Carter, esteemed journalist, historian and co-owner of Carter Vintage Guitars; and C. Thomas Howell, acclaimed actor and musician.