The pandemic accelerated the next phase of retail events. In the last year, savvy music retailers have found creative, new ways to drive business and keep customers engaged with their brands via livestreaming, video and hybrid events. This has also given businesses an opportunity to connect with local and global audiences alike. What events worked well virtually? What worked in-store? What new ideas will continue long after the pandemic is over? Find out at this powerful panel discussion, led by DeDe Heid of Heid Music, and featuring George Quinlan of Quinlan & Fabish and Jeremy Chapman of The Acoustic Shoppe. Walk away with ideas to improve your own events.