Find out how Plum Grove Music drives foot traffic though its doors and forms priceless connections with the community—and what it means to your business. Join the company’s Rick and Alexis Thacker as they reveal their five most effective, and unconventional, store events. Their proven ideas will help you deepen your connections with local schools, civic groups and the community at large. Get specific event models you can make the most of when you return to your business. And take heed: Only one of these is a sales event!