Normally a four-day bootcamp, AristMax takes you on a journey of self discovery and expression as a songwriter and a performer. Utilizing celebrity guests as mentors, AritstMax gives you tools to succeed in today's music industry. This mini NAMM event is an introduction into what ArtistMax is: Collaborative Songwriting, Stage Presence and Performance, Vocal Lessons, Marketing panels, Recording, Taking Headshots, Image and Branding, Merchandise and Touring, Music Business and so much more. Artist Max was founded and is run by Ken Caillat (Fleetwood Mac, Colbie Caillat, Joni Mitchell, Paul McCartney) and Bridget Gardiner (Owner of Buddha Global Consulting company and former Dean of SAE Institute and Expression College).