YouTube, Skype and smartphones have changed the way people learn music. Is your lesson program keeping up? Join Billy Cuthrell of Progressive Music Center, a successful lessons business with 1,100-plus students weekly. In a follow-up to his popular Summer NAMM session, he’ll show you how you can expand, modernize and update your lessons using video and online learning. Discover how to effectively use YouTube to promote your teachers, create in-house videos that improve the student experience, market your program on social channels and generate new revenue with subscription-based online video lessons. Also, get critical do’s and don’ts for harnessing new technologies. Future-proof your lesson program today!