In just five years, Spicer’s Music has gone from startup to go-to store—taking home multiple NAMM Top 100 Awards, including Best Marketing & Sales Promotion in 2017. Here, company owner Tim Spicer will share his award-winning promotional events, how he made them work and how you can, too. Discover tips and tricks on how to plan, coordinate and execute in-store and out-of-store events that unite the community and boost your profits. Get creative event ideas, ranging from open mics to world-record attempts, that will create new and return customers. Find out how you can generate massive growth for your retail business while perfecting the art of event planning.