Doing social media is easy—anyone can open a Twitter account and spew out 140 characters of spam. Mastering social media marketing, on the other hand, is an art, and a science. And it’s achievable for music businesses given some direction. Join Link Walls, vice president of digital marketing strategy for e-commerce giant ChannelAdvisor. He’ll walk you through the top five mistakes you’re probably making in your social media marketing, and offer tips and strategies to fix these mistakes. Make social media marketing work for you!