There’s no way around it: Video is critical to marketing your music, business or brand. In this session, Laura B. Whitmore, producer for BackStory Events and the She Rocks Awards, will lead a panel of expert music-business professionals and artists, who will share the best methods to create a video and get it seen by the right viewers on the right platforms. You’ll get practical, real-world tips to make the most of the time and resources you spend on video marketing, whether it’s for YouTube, Instagram, Facebook or your website. A not-to-miss session for anyone looking to improve their video marketing and visibility.

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