In the last two years, Wentworth Music increased the student count in its lesson program by 25 percent. Here, NAMM Top 100 finalist Noel Wentworth will show how he did it—and built a program with more than 1,000 students weekly. In this powerful half-hour, he’ll share new, low-cost strategies he’s successfully used to improve student retention, SEO, and the customer and student experience. This includes ideas for making the most of YouTube, student concert photos, videos and customer testimonials. He’ll also look at the importance of the store walk-through with new prospects. A not-to-miss session for anyone looking to grow a lesson program in the new year.