What do the most successful music retailers do to build their YouTube channels? We’ve asked them, and they answered! After his standing-room-only NAMM U Breakfast Session last year, digital marketing guru Mitch Joel returns to host this visionary NAMM Idea Center session. He’ll reveal his original research on the best tactics and strategies that music retailers, musicians and even the world’s biggest brands have used to grow and engage their YouTube channels. Video plays a critical role in showing your store, team members and products to customers. So what’s the secret sauce to successful YouTube marketing? Join him and find out!