Approximately 90 million Americans listen to a podcast every month. Some 41 percent of them have an annual household income of more than $75K. You’re probably well aware of the explosion of podcasts but unsure where to start with your own. Exhale. Harness the power of this medium, become the authority in your space and control the message you want to get out—to your current customer base, potential new buyers and beyond. This session, hosted by veteran podcaster Bruce Wawrzyniak of Now Hear This Entertainment, will send you out the door ready to press “record” and “publish,” and even equip you to get the word out about your own company’s podcast. Common myths about podcasting will also be dispelled during this from-concept-to-launch presentation.