Understanding the fundamentals of marketing and publicity is your No. 1 tool for having a lasting career in the music industry. In this session, Hunter Scott, head of marketing and publicity at Trend, a PR, branding and social media management firm, will discuss everything artists need to know about promotion in today’s ever-changing landscape. This hands-on workshop will cover building a compelling media story, pitching journalists and bloggers, analytical tools available for strong social media growth and actionable tasks that can be used by musicians looking to grow their careers exponentially. Be ready to take notes and ask lots of questions at this informative event.

PowerPoint not available for this session.