How are the Top 100 winners selected?
The Top 100 Dealer Award winners are selected by an independent panel of industry thought-leaders and category experts across retail, sales, marketing, social media and store design, from both within and outside of the MI industry. Each Top 100 submission in the the seven award categories is scored between 1 and 10, with 10 being a ‘star’ rating. The Top 100 Dealers are composed of the companies with the top scores in each category, while the winners are the dealers with highest score in each category. Judges vote on the quality of the submissions and the story that each application tells—not on any personal bias toward the retail business.