Chris Kelly

Chris Kelly has always thought outside the box, which has proven to be a perfect element for marketing guitars to rock bands. While working for Robin Guitars in Houston, Texas, Chris brought a number of instruments to a local performance center and placed them on the grass outside of the tour buses. Managers were not too thrilled with this shameless act, but the musicians loved it and often picked out guitars on the spot to purchase. Chris has worked for a number of industry companies over his career, and in each case, provided his own unique ideas for products and marketing. After a successful run as Artists Relations at Ibanez, Chris joined the Peavey Electronics team as Global Artists Relations Director.