Jason How

Jason How is the CEO and Chairman of Rotosound, the British string company his father formed in 1958.  James How was an innovative toolmaker who designed equipment that could produce various guitar string gauges in high numbers while retaining consistency.  Jason played a key role in the company’s expansion in market size and product line as well as in modernizing the company’s computer systems while ensuring his father’s original designs stay intact.


Interview Date:
May 12, 2008
Job Title:
Chairman, CEO

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