Jeff Bertrand is the president of the music company his parents started back in 1983. His father, John Sr., a former band director wanted to provide much-needed support and supplies to schools in his local area, which was San Bernadino, California. Jeff began working in the store cleaning clarinets when he was just 13 years old. He pursued his passion for baseball for several years working for minor league teams in Colorado and Idaho before attending college and rejoining the store full-time in 1998. Since then he has worked closely with his brothers, John and Joel, to grow the business and expand to 12 locations.
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