Rich Formidoni

Rich Formidoni cut his teeth in the industry as a salesman in the keyboard division of Sam Ash Music in Queens, New York. That experience led to his move to Korg in 2005 as a product specialist. The move was the perfect fit for Rich who was then tasked with producing demo videos, artist relations and enhancing the company’s website. Loving the products, Rich fell right into the development of new products such as voicing presets and being a part of product launches such as the Korg Kronos Workstation, for which he worked with Herbie Hancock and other artists to perfect the voicing of the instrument. In 2015 he moved to Casio, and continues to help with the development of products such as the Casio Celviano Grand Hybrid pianos.