Just PLAY

NAMM Foundation's Musical "Just PLAY" Campaign Shares the Power of Music

NAMM Foundation's public service announcement (PSA) campaign, themed "Just PLAY," airs on TV, radio, online and billboards worldwide. NAMM Members are welcome to share or embed (via YouTube) the PSAs on their websites or social media channels, play the video on monitors in-store, use the radio spot for hold 'music' and print out posters featuring the graphics. Please see the assets and guidelines below for using the NAMM Foundation "Just PLAY" PSAs.

Street Studios (2016)

With 12 street recording studios set up across New York's five boroughs on June 21, Make Music Day, Found Sound Nation and the NAMM Foundation connected with hundreds of people offering them an impromptu opportunity to make music. Using the sounds that people across the city made that day, producers Lorna Dune and Keith Sweaty created an original track for the NAMM Foundation's 2016 PSA. The unscripted words and authentic reactions of the people in this piece convey the message that truly anyone can experience the power of making music if they..."Just Play."

The Street Studio is a model for collaborative music-making that Found Sound Nation first pioneered at the Lucerne Music Festival in Switzerland in 2011. The premise is simple: transport the basic elements of a music studio to a public place, and make the studio open and accessible to everyone in the local community, musicians and non-musicians alike. Since then, it has traveled to 12 different countries including Russia, South Africa, Senegal, China and festivals including Harare International Festival of the Arts, Lincoln Center out of Doors, Big Ears (Knoxville, TN), and the Bay Chamber Festival in Maine.

Make Music New York is a live, free musical celebration on June 21, the longest day of the year, with over 1,200 concerts on streets, sidewalks, and parks across the five boroughs. From 10 in the morning to 10 at night, musicians of all ages, creeds, and musical persuasions—from hip-hop to opera, Latin jazz to punk rock—perform on streets, sidewalks, stoops, plazas, cemeteries, parks and gardens. From high school bands to marquee names, MMNY is open to anyone who wants to take part, enjoyed by everyone who wants to attend.

Share on social media and online:
https://youtu.be/wKGGoE3eaHY
Embed: (Custom embed code can be generated on the video's YouTube page)
<iframe width="1280" height="720" src="https://www.youtube.com/embed/wKGGoE3eaHY" frameborder="0"></iframe>

Produced by: Death Cookie Entertainment

Music: The Original Social Network (2015)

NAMM Foundation's 2015 PSA, "The Original Social Network," released March 2015, encourages people to "Connect," "Share," "Comment," and "Like" by joining the original social network...MUSIC!

The footage and music featured in this piece were created by NPR Music and Red Baraat on Make Music Day, June 21, 2014. 350 people gathered for the first time to play a song that Sunny Jain composed specifically for this NPR Field Recording. No one in the crowd had performed the song before. And these 350 people had never played together. No one knew if people would show up or how it would sound. But it worked and sounds (as you can hear) great! The joy, community and energy you see in this video are from an authentic experience showing people truly connecting through music.

Share on social media and online:
https://youtu.be/QYcjKLp4EQE
Embed: (Custom embed code can be generated on the video's YouTube page)
<iframe width="1280" height="720" src="https://www.youtube.com/embed/QYcjKLp4EQE" frameborder="0"></iframe>

See the full NPR Music Field Recording of 100+ BPM.
"100+ BPM" was written by Sunny Jain and performed by Red Baraat.
"Music: The Original Social Network" PSA was created by Death Cookie Entertainment.

Additional "Just PLAY" PSAs

Share on social media and online:
"No More Excuses": http://youtu.be/deLyRL3Owyg
"Bring More to Life": https://youtu.be/cbIzrY7DbZg
Embed: (Custom embed code can be generated on the video's YouTube page)
"No More Excuses": <iframe width="1280" height="720" src="https://www.youtube.com/embed/deLyRL3Owyg" frameborder="0"></iframe>
"Bring More to Life": <iframe width="1280" height="720" src="https://www.youtube.com/embed/cbIzrY7DbZg" frameborder="0"></iframe>

To play on monitors in stores*:
Download "No More Excuses"

*Please note that these assets legally may not be re-edited or repurposed as marketing or advertising for individual businesses. There are 15- and 30-second versions that can be run adjacent to a NAMM Member business' own 15- or 30-second advertisement. Please contact publicrelations@namm.org with questions about usage of NAMM Foundation's PSA collateral.

To send to your local TV and radio stations with a suggestion to include in their current PSA rotation**:
Visit http://tvaccessreports.com/namm/default.html

**PSAs are offered free airtime on stations. So you would be suggesting that they consider NAMM Foundation's PSAs for play in your market. Stations are under no obligation to play certain PSAs or offer any specific amount of airtime.