Big Ideas Fuel Record-Breaking NAMM U Lineup at 2015 NAMM Show

One hundred and twenty-five educational sessions infuse insights and inspiration into the 2015 NAMM Show, January 22-25, 2015. Members attending the show have access to a supercharged lineup of educational sessions designed to capitalize on growth opportunities and take on some of the industry’s thorniest challenges. Make time for the proven ideas shared at NAMM's Retail Boot Camp before the show opens and NAMM U Breakfast Sessions, the NAMM Idea Center, and The H.O.T. Zone, throughout the show.

"Our objective with NAMM U is to provide relevant and high value education for our members," said Joe Lamond, president and CEO. "This January, between special guest Steve Wozniak, the opening Breakfast of Champions, and dozens of Idea Center and H.O.T. Zone sessions, I believe we will achieve our goal and provide real value for our members who come to the show."

Get to Anaheim a day early for Retail Boot Camp on Wednesday, January 21, 8:30 a.m. to 5 p.m. in the Anaheim Hilton’s California Ballroom. This year’s Boot Camp delves into strategies to create lifelong customers, bolster profitability, and stay ahead of the peaks and valleys in the retail landscape — covering front- and back-end operations. Every retail owner, manager and employee will benefit from this free, one-day training, custom-designed for music retail businesses.

This year, Breakfast Sessions reach new heights as members hear from business icons, including Apple co-founder Steve Wozniak, who will chat with NAMM CEO Joe Lamond on Saturday morning. Breakfast is served in the Hilton’s California Ballroom at 8 a.m. each morning, followed by sessions from 8:30-9:30 a.m.

More than 45 NAMM Idea Center sessions feature industry leaders tackling specific opportunities relevant to music retailers. From Instagram to Amazon, and rock camp to school band, Idea Center sessions demystify online marketing avenues, and explore proven ways to take lesson programs from break-even to breakthrough. Discover the 10 commandments of selling on eBay, and tactics to turn aging inventory into cash. Successful music retailers share their proven strategies for hiring a stellar staff, and creating a fresh, sales-friendly store design. Located on the show floor in Hall B (booth 5501), the Idea Center packs essential advice into inspiring 30-minute sessions throughout the show.

Designed with the audio and entertainment technology professional in mind, 75 H.O.T. Zone sessions deliver innovative ideas. For the first time, mornings kick off with opening sessions from industry luminaries. Composer and drummer for the Police Stewart Copeland, TEC Award Hall of Famer John Meyer of Meyer Sound, and Dave Pensado and Herb Trawick of “Pensado’s Place” are just a few of the notable speakers. Located on level 2 of the Anaheim Convention Center, The H.O.T. Zone provides four days of fresh insights and technical revelations from production and engineering icons.

Check out the complete lineup of enrichment sessions for music professionals at the 2015 NAMM Show. Register for badges to experience more than 5,000 music product, instrument and technology brands, special events, and live entertainment. Limited exhibit space is still available.

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About NAMM
The National Association of Music Merchants (NAMM) is the not-for-profit association with a mission to strengthen the $16.7 billion music products industry. NAMM is comprised of approximately 9,200 member companies located in 99 countries. NAMM events and members fund The NAMM Foundation's efforts to promote the pleasures and benefits of music, and advance active participation in music making across the lifespan. For more information about NAMM, please visit www.namm.org, call 800.767.NAMM (6266) or follow the organization on Facebook, Twitter and YouTube.