Future-Focused Ideas to Fuel Opportunities and Business-Enriching Strategies Announced for The 2022 NAMM Show

The 2022 NAMM Show is announcing more than 150 sessions for established and emerging professionals in the music products, pro audio and entertainment technology segments. Held in the Anaheim Convention Center, professionals will have the opportunity to further their careers by connecting with top thought leaders in sessions carefully curated to accelerate success and designed to engage and inspire business growth against the backdrop of the global gathering.

NAMM U: Lead in the Next Chapter

Each morning of the Show will open with a special NAMM U Breakfast Session, located in the Pacific Ballroom inside the Anaheim Hilton. On Friday, June 3, NAMM President and CEO Joe Lamond will host “Breakfast of Champions” with a lineup of industry leaders, artists and innovators. On Saturday, June 4, Scott Stratten, president of UnMarketing and branding and relationship expert, will present “Leadership in a Post-Pandemic World,” which will explore top-line strategies to strengthen your business and your personal brand; and on Sunday, June 5, “Best in Show” will return with a panel of retail gear experts to recognize their picks of the innovative products and technologies found across the show floor.

After each Breakfast Session, the tools, tips and tricks to advance business continue in the NAMM Idea Center. There, retail professionals and brands can experience more than 30 sessions designed to inspire business growth with proven strategies. Industry leaders and subject experts will cover a range of topics, including “Successful TikTok Marketing Tips for Music Businesses,” Melissa Loggins, Music Authority; “The Biggest Digital Marketing Trends and How to Use Them,” Larry Bailin, Single Throw Marketing; “Mastering the Art of Strategic Communication,” Brian Parsley, Constance Group; and “Updated Facebook and Instagram Ad Strategies to Drive More Sales,” Ayana Webb, The Musical Webb.

Retail Innovation and Financial Summits

On Thursday, June 2, ahead of the opening of The 2022 NAMM Show, retail leaders, managers and professionals from across the industry are welcome to participate in two half-day intensive training experiences: the Retail Innovation Summit and Retail Financial Summit. Each summit will provide the tools and strategies to successfully overcome the challenges of a post-pandemic world and supercharge business for the future.

Retail Innovation Summit - Anaheim Hilton, Level 2 • 9 am – 12 pm

Amplify your retail success and reshape your business future with an immersion into strategies, innovations and trends to transform your business. Join retail expert, consultant and trainer Bob Negen to discover new strategies, tactics, mindsets and best practices that you will be able to use immediately in your business. This engaging, half-day workshop is an exploration of this new, exciting “omni-experiential” future and what you must do to profit from it. Topics explored will include “how-to’s” on using content marketing to build and expand your customer base; using authenticity to attract your ideal customer; best practices in live, social selling; and Negen’s proprietary “Get 2 Give” system to earn trust, build loyalty and generate sales. Pre-registration is required: /thenammshow/2022/ris-rfs-form

Retail Financial Summit - Anaheim Hilton, Level 4 • 1 pm – 4 pm

Discover how to navigate this new world in a first-ever half-day workshop that will provide an immersion into financial strategies, trends and updates from industry financial experts Alan Friedman, CPA, and Daniel Jobe of Friedman, Kannenberg & Co. Get an up-close look at what’s going on in the supply-chain world of musical products and find out how to help mitigate the effect of delivery delays in our post-pandemic era. Pre-registration is required: /thenammshow/2022/ris-rfs-form

The Future Is Hear: A3E, AES Academy at NAMM, Dante and TEC Tracks

More than 60 pro audio sessions await emerging and established professionals from all aspects of production and performance, presenting myriad opportunities to grow their careers in preparation for the future of all things sound.

At A3E: The Advanced Audio + Applications Exchange, the future is now with a series of sessions that explore how advanced audio applications are transforming the music industry, production and performance. Future-focused sessions include “The Next Generation of Rap and Hip-Hop: Harnessing Music Technology for Empowering Creativity.” Presented by Mike Johns, this panel of hip-hop creators and influencers will discuss the role that creators and technology play in the digital economy and now Web3 and how music, creativity and technology are influencing music and culture; “The Future of the DAW: How AI, Blockchain and the Cloud Will Change DAWs Forever,” presented by Declan McGlynn, Yotam Mann and Maxime Stinnett, who will look at how DAW will be reshaped and redefined by AI and other futuristic and forward-thinking music-making tools; and “Visionary Women in Musical AI: Deep Dive Into the Future of Music.” Maya Ackerman will be joined by trailblazing technologists and artists at the forefront of musical AI, who will explore how AI can shape the future of music to better support aspiring and professional artists.

AES Academy (Audio Engineering Society) returns to The NAMM Show to present training and technical sessions for working and aspiring audio professionals. The society will present five tracks centered on the following areas: room acoustics; loudness; new audio technologies and practices; modern music production; and immersive audio.

For audio pros seeking big-picture sessions and speakers, TEC Tracks will uncover topics ranging from a series of how-to's and key expert insights, including “Dolby Atmos: An Engineer’s Update,” with Ken Caillat; “Music and Audio Mastering: Invasive or Subtle?,” from mastering engineer Maor Appelbaum; “Running the Show: Sound Advice From Women Visionaries,” featuring Chandra Lynn, Jan Glasband, EveAnna Manley and Heather Rafter; “How to Integrate Live Performance Software Into Your Show,” with performer Tiffany Christopher; and “Finally! Play Together—From Anywhere, With Ultra-Low Latency,” with RealTime Audio’s CEO, Taylor Robinson, and musician and producer Brian Hardgroove.

Other special sessions include “Loud: A Conversation With Tana Douglas, the First Woman Roadie” will explore Douglas’ story, starting with her early love of the technology behind live sound production and how she found herself working as a crew member with a then up-and-coming Australian band called AC/DC. “An Interview with Noel Lee” will spotlight the founder and CEO of Monster, who will cover his career—which included turning the audio cable market into a profitable cottage industry and its expansion to including 6,000 different products, including headphones and home theater components. Lee will be interviewed by Belmont University professor and recording engineer Dave Tough. “The Life of a Hit Song” will present three of the music industry’s biggest hitmakers - Tony Brown, Bob Clearmountain and Mark Needham. Moderated by Don Miggs, the trio will discuss the evolution of songs that became hits.

Herb Trawick and Dave Pensado, the dynamic duo of Pensado’s Place, also return to The NAMM Show. Hosted in the ballroom inside the Anaheim Convention Center, the pair will be joined by surprise guests, industry veterans and new talent expanding the boundaries of recording possibilities.

The Worship Musician Summit at NAMM

On Saturday at the Show, TEC Tracks will offer an all-day suite of sessions for House of Worship audio professionals and musicians. Curated by Worship Musician magazine, session topics will include “Marketing Brands and Products to Houses of Worship,” “Selecting the Right Sound System and/or Installer for Your House of Worship,” “Song Selection, Streaming and Licensing for Houses of Worship” and “Guitar Technology for the House of Worship,” among others.

Dante Training

On Friday and Saturday, Audinate will offer in-depth Dante AV networking training for free to industry professionals. It will include a Dante Introduction and Bootcamp, Introduction to Dante Video, Dante Certification Level 1, Dante Certification Level 2 and Dante Certification Level 3.

Entertainment Technology: Illumination and Education Abounds

In collaboration with ESTA, PLSN and FOH, ESA, Lighting and Sound America/PLASA, and more, the Show’s free education and professional events provide the tools needed to navigate the next stage of any career.

Entertainment Services and Technology Association (ESTA)

ESTA’s extensive sessions will cover everything from lighting and lighting networking to rigging and safety through in-depth education for entertainment technology and design professionals, as well as those responsible for their safety. Presented in conjunction with Lighting&Sound America, top thought leaders Richard Cadena; Ethan Gilson; Kent Jorgensen; Eddie Raymond; and Bill Sapsis will present on topics ranging from “Electrify the Audience, Not the Stage,” “Safety in Event Planning,” “Stage Electrics: Clean, Safe Power for Audio, Video and Lighting” and “Portable Power Distribution for Video Production.” The program will also offer two deep dives: “New Guidelines for M.E.W.P.s—the Lifts Formerly Known as AWPs” and “OSHA 10: I.A.T.S.E.,” Day 1 and 2. The OSHA course takes all mandatory and chosen elective subjects and applies these laws to the broader entertainment workplace—a “must” for both crews and managers in the entertainment industry.

ESTA Executive Matchmaking Retreat

On Friday and Saturday at the Show, a new avenue will open for buyers and exhibitors to have tailor-made, in-depth experiences in a curated setting. Geared toward buyers from theatres, cultural institutions and other venues with plans to invest in upcoming projects and installations, NAMM and ESTA intend to bring approximately 20 buyers together with approximately 15 exhibitors for two days of business and product education and events, including a behind-the-scenes tour of Disneyland. Interested attendees can apply to attend the retreat here: /esta-matchmaking

Event Safety Alliance (ESA)

The Event Safety Alliance (ESA) will bring a suite of educational sessions with a diverse roster of industry experts to explore critical issues within the live event safety space. Across a multitude of sessions, the ESA will present timely, relevant topics including: “Show Stop: The One Agreement Everyone Must Agree On,” with safety expert Bryan Huneycutt; “Safety, Sustainability and the Venn Diagram of Our Industry's Future,” with Neel Vasavada to examine the safety and economic impacts of climate change, as well as steps producers can take to ensure they’re operating ethically and sustainably; and “The Largest Target: Reputation Risk Exposure—Can We Stay Out of the Headlines When Something Bad Happens?” with Susan McGuirl, who will address what artists and promotors can do to minimize their reputational risk and how to respond when something goes wrong.

Other ESA speakers include Jim Digby, Zach Borer, Chris Kerr, Roberta McHatton and Dr. Chayim Newman.

Pro Production Sessions

Front of House and Projection, Lights & Staging News magazines will present sessions, interviews and behind-the-scenes presentations with leading names in live entertainment production and technology. The keynote-style sessions will feature in-depth conversations with industry luminaries about their latest and most notable projects.

Loudspeaker System Showcase

In collaboration with the producers of Live Sound International magazine, the Loudspeaker System Showcase will return to The 2022 NAMM Show, presenting an ideal demo opportunity for manufacturers and specifiers to check out the latest gear.

Other professional education programs include GenNext for college-aged emerging professionals and faculty from across the industry; the Nonprofit Management Institute for nonprofit leaders; and Music Education Days for educators and administrators. Additional information on these sessions and others will be available in the coming weeks.

In addition to the professional development sessions, more than 3,500 brands will participate in the show, including Adam Hall; Allen & Heath; American Music & Sound; C.F. Martin & Co.; Casio; Conn-Selmer; Ernie Ball; ESP; Gibson; Hal Leonard; KMC Music; Taylor Guitars; and Yamaha, among others. In addition, in the pro audio and live sound space, more brands include 4Wall Entertainment; ADJ; Apogee; Audio-Technica; beyerdynamic; Dolby; Harman; IK Multimedia; Korg; L-Acoustics; Pioneer DJ; Shure; TELEFUNKEN Elektroakustik; Ultimate Ears; and more.

The show will also see the return of much-loved industry award events, including the Top 100 Dealer Awards, Parnelli Awards, TEC Awards, and She Rocks Awards, as well as other event gatherings and networking opportunities including Saturday’s Grand Rally for Music Education, featuring composer and founder of the Virtual Choir Eric Whitacre for a memorable, hybrid choral experience and performance by Gateways Brass Collective.

NAMM Show+

For professionals seeking to engage in-person or online, NAMM Show+, a new, virtual extension to The NAMM Show, will offer more opportunities to connect than ever before. With NAMM Show+, all attendees will have the capability to create a more productive onsite experience, and professionals, pro-sumers and music makers who cannot travel to The NAMM Show will be able to experience highlighted sessions and events from the Show. It will be available worldwide, accessible 24/7 on mobile or desktop. Access to NAMM Show+ will be free to all attendees who are in person at the show.

Registration for The 2022 NAMM Show is now open at https://registration.namm.org

For media registration, please email NAMM@Lippingroup.com

Visit NAMM.org for the latest news from The NAMM Show. 

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