NAMM Announces Visa Assist Program to Aid International Visitors to The 2017 NAMM Show

July 25, 2016

The National Association of Music Merchants (NAMM) has announced Visa Assist, a new support program designed to help international members of the pro audio and music products industry attend and conduct business at the 2017 NAMM Show. The new program aims to offer helpful guidance for international attendees and to streamline the visa acquisition process.

“The music products industry is truly a global community and no place better exemplifies that than The NAMM Show,” shared Joe Lamond, President and CEO of NAMM. “Our goal with Visa Assist is simple: to ease the red tape in acquiring a visa so that every member feels at home in Anaheim in January.” 

The Visa Assist program is set to launch on Wednesday, July 27 as part of the 2017 NAMM Show badge registration. Located at namm.org/visa-information, Visa Assist will offer attendees and exhibitors a letter of invitation to attend the show along with critical advice and assistance in the visa process. International NAMM members and other industry professionals interested in participating in the program are encouraged to visit the webpage to request a letter of invitation before October 1, 2016.

The 2017 NAMM Show will be held January 19-22 at the Anaheim Convention Center in Anaheim, California. Annually, the show draws nearly 100,000 attendees from 125 countries. Badge registration and housing requests for all 2017 show attendees will open on Wednesday, July 27 on NAMM.org.

For additional information, please visit www.namm.org/visa-information

About NAMM

The National Association of Music Merchants (NAMM) is the not-for-profit association with a mission to strengthen the $17 billion music products industry. NAMM is comprised of approximately 10,300 members located in 104 countries and regions. NAMM events and members fund The NAMM Foundation's efforts to promote the pleasures and benefits of music, and advance active participation in music making across the lifespan. For more information about NAMM, please visit www.namm.org, call 800.767.NAMM (6266) or follow the organization on Facebook, Instagram and Twitter.