NAMM Musikmesse Russia and Prolight + Sound NAMM Russia Integrate the ‘Music Moscow’ Musical-Instrument Fair

Increased influence in the rapidly growing Russian market

Both shows will take place at Sokolniki Exhibition and Convention Centre in order to provide continuity to the industry

NAMM Musikmesse Russia
International Fair for Musical Instruments, Sheet Music, Music Production and Music Business Connections
11 to 14 September 2014, Sokolniki Exhibition and Convention Centre, Moscow

Prolight + Sound NAMM Russia
International Fair of Technologies and Services for
Events, Installation and Production
11 to 13 September 2014, Sokolniki Exhibition and Convention Centre, Moscow

NAMM Musikmesse Russia and Prolight + Sound NAMM Russia have taken over ‘Music Moscow,’ bringing a complete musical instrument, music-products, and event technology experience to better serve the rapidly growing Russian market.

In future, there will be one unique event at one venue for all suppliers and users of musical instruments, sheet music and music production, encompassing manufacturers and users of technologies and services for events, installations and productions. Thus, Music Moscow and its product groups – musical instruments, professional sound, lighting, broadcasting and film equipment, as well as studio and stage technologies – will be integrated into the concept of NAMM Musikmesse Russia and Prolight + Sound NAMM Russia.

In order to provide the continuity of a strong Russia-based marketplace, the organizers of NAMM Musikmesse Russia and Prolight + Sound NAMM Russia have decided to change the venue dates for the 2014 edition of their shows and move to the former Music Moscow venue – Sokolniki Exhibition and Convention Centre in Moscow. With this move, both shows will take place earlier in September: NAMM Musikmesse Russia and Prolight + Sound NAMM Russia will now be held at the Sokolniki Exhibition and Convention Centre in Moscow, from September 11-14 and September 11-13, respectively.

“We are very pleased about this merger, which not only strengthens our fairs in Moscow but also means we can provide an even more attractive platform for the music market in Russia and the CIS”, said Cordelia von Gymnich, Vice President Messe Frankfurt Exhibition GmbH, explaining the company’s strategic step.  

“We are delighted to have found a partner with so much experience and such a strong sales organisation for our former exhibitors. Messe Frankfurt and NAMM have an excellent reputation in the world market and many years of experience in organising fairs for the musical instrument and event technology sectors,” said Vladimir Pruglo, General Director and co-founder of Music Moscow. Vladimir Pruglo will advise the event team for the coming three years and contribute his expertise and contacts in the Russian market.

“There are more than 140 million people in Russia, a fast-growing middle class, and an almost infinite variety of opportunities in relation to the infrastructure,” said Eugen Alles, CEO of Messe Frankfurt RUS. “Russia has a network of more than 5,000 music schools for children and young people, and an active, lively, and highly developed music culture. Merging the two fairs and bundling the product groups will generate synergistic effects for exhibitors and visitors. Moreover, it will enable us to improve the degree of penetration of the event in the Russian music market.”

“The integration of the two shows makes it easier for our Members and non-Members alike to make a decision about participation in trade shows in the growing Russian market,” said Joe Lamond, president and CEO of NAMM. “To be able to combine the strengths of NAMM and Messe Frankfurt with the long history of Music Moscow’s standing in the market can only be a good thing for the industry and will help us serve the industry better and support market growth for everyone.”

NAMM Musikmesse Russia and Prolight + Sound NAMM Russia are perfectly positioned to cater to the growing demand in the music-product and pro-audio and lighting sectors. At the second edition of the fairs in May 2013, more than 130 manufacturers and dealers from 15 countries came together with 9,381 unique trade and private visitors. This represents an increase of 49 percent over the first event in 2012. The complementary programmes of the fairs encompassed more than 90 events, ranging from seminars and conferences to a music festival for music lovers. For the coming year, the new concept of the fair also includes the opening of the fair for music lovers at the weekend and will give them the chance to take part in a variety of master classes, music festivals and concerts.  

Press contacts international:
Ekaterina Soboleva
Messe Frankfurt RUS OOO
Tel: +7 495 649 87 75, ext. 137
Fax:+7 495 649 87 85
ekaterina.soboleva@russia.messefrankfurt.com
www.messefrankfurt.ru
www.namm-musikmesse.ru
www.prolight-namm.ru

Christine Vogel / Jutta Stahlheber
Marketing Communications and PR
Messe Frankfurt Exhibition GmbH
Tel. +49 69 7575-6084 / -6866
Fax +49 69 7575-6099
christine.vogel@messefrankfurt.com
jutta.stahlheber@messefrankfurt.com

About Messe Frankfurt
Messe Frankfurt is one of the world’s leading trade fair organiser, with 536.9 million euros in sales and 1,833 employees. The Messe Frankfurt Group has a global network of 28 subsidiaries and approx. 50 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2012, Messe Frankfurt organised 109 trade fairs, of which more than half took place outside Germany.

Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Centre. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.
For more information, please visit our website at: www.messefrankfurt.com