What are the Top 100 Dealer Awards categories?

Best Store Turnaround

• This category recognizes retailers that have reinvented all––or part––of their business or added key offerings, such as lesson programs, repairs and music camps, to strengthen their business model and revitalize.

Best Customer Service

• This category salutes retailers working hard to attract and retain customers through positive engagement and experiences.

Best Store Design

• This category honors effective store displays and product merchandising that not only enhances a dealer’s brand, but also sets the stage for a positive customer experience.

Best Marketing and Sales Promotion

• This category celebrates outstanding marketing and sales efforts that NAMM retailers have used to build their brands and grow their customer base.

Best Online Engagement

• This category showcases retailers who have established a good online presence that encourages customer engagement and creates a positive online experience.

Music Makes a Difference Award

• This category acknowledges efforts to create more music makers, and enables retailers to share some of their most inspiring and transformational customer stories.

Best Emerging Dealer/“Rookie Of The Year”

• This category spotlights our industry’s rising stars: retail businesses less than five years old that are quickly making their mark. Nominees are judged on revenue growth and profitability, business ambition, company culture and brand uniqueness.

The NAMM Dealer of the Year award is given to the store that embodies the best in music retail strategies, marketing and presentation. Judges will select The 2017 Dealer of the Year from the pool of winners in the categories listed above.