102nd NAMM Show Opens in Anaheim

Centered around the theme “Believe in Music,” the 102nd NAMM Show opened today, bringing together a record 1,340 exhibiting companies, a record number of international attendees and thousands of retail buyers for the music products industry’s largest annual event in the United States.

Show organizer NAMM, the International Music Products Association, expects to attract approximately 70,000 attendees over the four-day period, exceeding last year’s record attendance. The show, which runs today through January 18 at the Anaheim Convention Center, is open to members of the international music products industry and media who cover musical instruments and products.

In the midst of a growing economy and increased public awareness of the value of music making, the show provides an ideal environment for attendees to preview the latest music products and learn ways to make their businesses more successful in the coming year through business services, marketing programs, NAMM University seminars, roundtable discussions and conversations with industry colleagues.

“The NAMM Show gives our industry a great opportunity to come together as a community,” said Joe Lamond, president and CEO, NAMM. “This gathering is what sets the tone for the year, and based on feedback from our Members, the feeling is that we’ve ‘turned the corner,’ creating a sense of optimism within the industry.”