NAMM U Retail

An immersion into strategies, innovations and trends to transform your business and amplify your success. Presented by marketing guru Marcus Sheridan. This event is free to NAMM members, but you must register first.

An all-day deep dive into financial strategies, trends and updates to grow your business. Hosted by financial experts Alan Friedman, CPA, and Daniel Jobe, EA, of Friedman, Kannenberg & Co. This event is free to NAMM members, but you must register first.

2020 is the year of “Crossroads.” Like the blues song, Crossroads refers to a mythical fork in the road, one we now face as we adapt to the blinding speed of change. Crossroads also represents a gathering place that links culture, technology and trade. And our own Crossroads, The NAMM Show, serves as the gathering of all the musical communities, instruments, pro audio and entertainment technology—offering you a powerful glimpse into the future. In this special edition of “Breakfast of Champions," join NAMM President and CEO Joe Lamond as he sits down with the biggest thought leaders in MI, sound and entertainment technology for up-close, one-on-one discussions. You’ll want to be in the room when they reveal their unique paths to success and perspectives to help you navigate your own personal Crossroads.

Modern marketing and social media are fast-paced and always-on, but is “fast” really the best path to drive marketing transformation at your business? Is real-time, right now going to deliver the best results and marketing experiences to your customers? Marketing guru Ann Handley is here to tell you “no”! Because always-on is exhausting. Because fast and frenzied is unsustainable. Because you have a business to run. And in this NAMM U Breakfast Session, Handley will be your tour guide for effective marketing in 2020. She’ll reveal why the companies seeing the most success in marketing and social media are those that slow down, do less and obsess over key areas. Most of all, she’ll share how you can be more strategic to fuel your own marketing success. Are you ready? Join Handley, and find out why you are!

In this age of business disruption, “standing out” from the competition is more challenging than ever—and usually not enough to win. To be a lasting business, you need to become iconic in your customers’ minds and hearts. But how does a company go from merely good to icon status? Find out as NAMM welcomes Scott McKain, global customer-experience expert, musician and Hall of Fame speaker. In this exciting NAMM U Breakfast Session, McKain will share the five key characteristics of iconic organizations and how you can make these concepts work for your own business. You’ll discover specific, practical steps for delivering the ultimate customer experience, creating distinction in the marketplace and taking your business to the highest level. Don’t miss this opportunity to grow and future-proof your business today!

What do you need to see before you leave The NAMM Show? What products, services and technologies are likely to be a big deal and drive the industry in the year ahead? Find out at “Best in Show,” the popular closing NAMM U Breakfast Session. Frank Alkyer, publisher of Music Inc. and UpBeat Daily magazines, will host a panel of retail gear experts who’ve shopped the far corners of the exhibit floor to bring you their picks. They’ll reveal not only the biggest products at The NAMM Show but also sales tips and potential customers for this gear. Exhibitors, take note: You’ll want to be at “Best in Show,” too. In fact, you might just be a winner.