Join Us in January 2022 for Believe in Music

After the success of 2021’s Believe in Music Week, we are excited to present the next edition of Believe in Music, the global gathering to unify, support and celebrate the people who bring music to the world. Join us for livestreamed content on January 20, 2022, which will include a mix of comprehensive programming and professional education on BelieveinMusic.tv, as well as a digital marketplace with interactive brand pages to connect buyers and sellers – all designed to elevate the innovation and inspiration found across the industry, kick-off the New Year, and look ahead to reuniting in-person at The 2022 NAMM Show.

In addition to a jam-packed schedule of events featuring inspiring interviews, live musical performances, and informative education sessions, we are excited to include new additional features such as networking opportunities, brand pages, a virtual headshot photo booth, job searching capabilities and a product gallery.

The online celebration, featuring the Believe TV livestream and open marketplace to chat with exhibitors, will be held on Thursday, January 20, 2022. Select sessions and events will be available on-demand from Friday, January 21 to Sunday, January 23, 2022. Registration for the digital experience will open in November 2021.

The event will once again be powered by Swapcard’s award-winning AI matchmaking platform and will offer exhibiting brands a variety of opportunities to enhance their digital presence, expand their brand reach, and save time by setting up their brand information, which will carry over to the NAMM Show + platform, the new virtual extension of The 2022 NAMM Show.

All exhibiting brands of The 2022 NAMM Show will receive a complimentary brand page to showcase their story during Believe in Music. To further enhance and capitalize on the digital experience, brands have a variety of virtual offerings and sponsorships to choose from, including brand page upgrades, priority exhibitor listings, session and event sponsorships, sponsored notifications, sponsored group chats and more.

To learn more and purchase, visit the 2022 Believe in Music sales portal.

Contact your Tradeshow Representative with any questions at tradeshowsales@namm.org or 760-304-5860.