Believe in Music Opportunities
The Online Global Gathering to Celebrate the People Who Bring Music to the World
January 20, 2022
A One-Day Celebration
The online Believe in Music event will feature livestreamed content on believeinmusic.tv, interactive brand pages to connect buyers and sellers, and targeted education to attract a diverse audience.
The live online celebration will be held on Thursday, January 20, 2022. Select education sessions and events will be available on-demand from Friday, January 21 to Sunday, January 23, 2022.
- All exhibitors for The 2022 NAMM Show will receive a complimentary Basic brand page for Believe in Music, as well as for the new digital NAMM Show+ platform
- With two simple options to upgrade from the Basic page, it is easy to create a powerful online brand presence in minimal time
- The brand page chat feature will be active on Thursday only, limiting active staff involvement to just one day of the event
- Gain passive leads, as attendees return to the platform for additional on-demand educational content Friday through Sunday
A World of Opportunity
We are excited to present a new and improved Believe in Music. Hear from NAMM President and CEO Joe Lamond about this exciting opportunity for your brand.
How We Attract Buyers, Artists and Influencers
Believe in Music is open to all, including NAMM members, industry professionals, educators, artists and music enthusiasts from around the globe. Networking opportunities and activities will allow attendees and exhibitors to make connections to kick-off the new year and look ahead to The 2022 NAMM Show.
Education and Content Will Power Engagement
Targeted and engaging programming and education sessions will attract an influential audience of retailers, distributors, pro audio professionals, entertainment technology professionals, house of worship representatives, music educators, students, artists, prosumers, music enthusiasts, and more.
Registration opens in November 2021 and is free to all attendees.
In addition to welcoming more first-time attendees to this year’s event, past attendees will be marketed to and invited to attend.
How will we reach attendees?
Brand Experience Pages
Create unique brand experiences in a single, unifying platform, accessible by mobile app and desktop interfaces.

Basic Brand Page for Believe in Music
Exhibiting in-person at The 2022 NAMM Show? All exhibitors will enjoy a complimentary Basic Brand Page for Believe in Music. Upgrade to Enhanced or Premium to access more features for both The NAMM Show and Believe in Music.

Enhanced Brand Page for Believe in Music
Upgrade to Enhanced to add your logo, custom image header and job listings to your brand page. Exhibiting at The 2022 NAMM Show? Enjoy upgraded Enhanced Brand Pages on both Believe in Music and the new NAMM Show+ digital platform with one purchase.
Exhibitors: $75
Brand Page Only: $200

Premium Brand Page for Believe in Music
Upgrade to Premium to include features such as products, recent page view list, custom background and a clickable ad. Exhibitors will receive upgraded Premium Brand Pages on both Believe in Music and the new NAMM Show+ digital platform with one purchase.
Exhibitors: Special Upgrade
Brand Page Only: $500
All Brand Pages include
- Exhibitor Center Access (lead reports, leads list and page edits)
- Chat and Video Call Features
- Abilities to Search and Connect With Attendees
- Lead Scoring
- Option to Add Members (staff) to Booth
- Option to Add Documents & Links
- Company Name
- Description
- Website
- Social Networks
- Phone Number(s)
- Email Contact

Free with NS Booth
$200
$500
Brand-Building Sponsorships
Tap into the power of the new unified platform with a variety of solutions.
Extend your brand's reach through a variety of on-air and platform sponsorship options, outlined in this overview video.
$250.00
$375.00
$500.00
$500.00
$1,250.00
$2,000.00
$8,000.00











