How to Get on a Streaming Playlist

In the last few years, getting songs onto popular streaming playlists has become a fixation for artists and the music industry—and justifiably so. Playlist placements can help break an artist and greatly boost their numbers, but like most fixations, its importance can be overblown. In this presentation, Michael Raine, editor of Canadian Musician magazine, will break down how different types of playlists are curated, the key differences between the streaming services, the role of analytics and, most importantly, tangible actions emerging artists can take to get their songs on playlists and have them be successful once there.