From Fog to Hand Sanitizer, Froggy's Fog Focuses its Resources on Slowing COVID-19

Located in Columbia, Tennessee, NAMM Member, Froggy's Fog, is known for its theatrical effects fluids. With the impact of COVID-19 leaving a critical shortage of proper hand sanitizers and chemicals, co-owners Adam Pogue and Chris Markgraf knew they had the resources and know-how to help combat the spread of this deadly disease.

  • Froggys Fog
  • Froggys Fog

On a typical day, Froggy's Fog manufactures over 500 gallons of theatrical effects fluids in its warehouse. The small, family-run company, normally known for providing fluids for amusement parks, cruise ships, production houses, film, and television, quickly jumped into action during the COVID-19 outbreak, switching from theatrical effects fluids to hand sanitizer and sanitizer bases.

"We realized that we had all the main ingredients for hand sanitizer in-house and the ability to mass-produce and distribute it to the masses." Markgraf states, "Why not use our resources to help out? We have thousands of dollars of orders we are putting on hold to try and get necessary resources into the hands of those who need them."

"In the span on three days, we created, registered the trademark, and came up with the formula for Froggy's Simply Sanitizer," says Markgraf. "It was a company-wide effort, and we were glad to have the ability to make a positive impact in this uncertain time. It also gives us the opportunity to keep our doors open and take care of our employees."

Since the onset of COVID-19, Froggy's has been working around the clock to fulfill orders of chemicals that are common ingredients in hand sanitizers like USP Propylene Glycol, USP Vegetable Glycerin, and Triethylene Glycol (TEG). Due to the slowing of Amazon’s fulfillment capability, the small staff at Froggy’s has been tasked with fulfilling orders skyrocketed from a few hundred to a few thousand a day.  "It's been really hard on everyone," co-owner Adam Pogue states. "In the long run, we know we can help make a difference, even if it is a small one in our community. We are also ensuring that the inventory will be spread out by limiting the numbers sold to prevent price gouging."

With an alcohol content of over 80%, Froggy's has made a sanitizer with no fluff and exceeds the required 60% alcohol standard set forth by the World Health Organization (WHO). The base is a premixed formula that adheres to WHO recommendations, requiring the user to add the proper alcohol content. Casey Jones, Bluegrass Distillers, Old Glory, and MB Roland are just a few of the distilleries using Froggy's Simply Sanitizer Base mixed with their alcohol in their bottling facilities to further help with distribution.

"The focus is to get it in the hands of people that need it in our immediate communities." Markgraf remarks, "We have relationships and work very closely with first responders, so we wanted to make sure they have enough to protect themselves." Pogue, who grew up a stone's throw from Froggy's current location, continued, "We wanted to help in the community as much as possible, so we will have sanitizer and base available for local pick-up at our warehouse as well. We are very much a family-run organization, and that family extends far beyond our walls to every family in America."

Learn more about Froggy's Fog COVID-19 efforts by visiting https://www.froggysfog.com/covid-19.