NAMM U: The Hilton Reimagined

Industry Education Designed with You in Mind

Zach Phillips, Director of Professional Development for NAMM

In the real world, where not everyone gets a trophy, only the smartest succeed. That's why The 2018 NAMM Show is your path to success.

We’ve long dreamt of building a giant clubhouse for industry education. A hotspot where NAMM members could network, share and, most of all, discover new ideas to grow their businesses and careers. A forum with a campus feel that served as an extension of The NAMM Show itself, featuring all the education a NAMM member could ever ask for—ranging from music retail to pro audio to event technology, and everything in between.

If that sounds like a good reason to join us at The NAMM Show, then book your travel now. In 2018, we’ll fulfill that vision, bringing you the ultimate industry-education hub.

The NAMM U Campus

When you arrive in Anaheim this coming January, you’ll find the education programs at their new home, a beautiful five-story campus in the Anaheim Hilton—right next door to the convention center.

The campus even has a name. Yep, you guessed it: NAMM U.

And, in short, NAMM U is now much more than an education program. It’s a hang. It’s a destination within The NAMM Show. And, of course, it’s a center of industry-best practices, big ideas and world-class training opportunities, housing hundreds of sessions—and unlike anything you’ve seen before.

Highlights of what you’ll find at the new NAMM U Anaheim Hilton Center include:

  • Music Retail: NAMM U Breakfast Sessions each morning of the show, featuring free breakfast, music and insight from industry thought leaders, along with Retail Boot Camp the day before the show kicks off. And for retailers on the show floor, the NAMM Idea Center is staying right where it’s been, conveniently located in the lobby of the Anaheim Convention Center. (Think of it as NAMM U’s satellite campus.)
  • Audio Production: More than 300 sessions for seasoned and emerging pro audio professionals from the Audio Engineering Society (AES), TEC Tracks and A3E (Advanced Audio + Applications Exchange), plus Dante Certification Training.
  • Event Technology: Training and sessions on lighting, lighting networking, safety and rigging from Entertainment Services and Technology Association (ESTA), Front of House, Projection Lights & Staging News and Lighting&Sound America.
  • Students and Educators: A robust program for music students and faculty, including GenNext College Music Society sessions and Music Education Days.

So make your travel plans. We can’t wait to see you in 2018!

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